Former IAB head Paul Fisher named new CEO of industry foundation UnLtd

New UnLtd CEO Fisher

New UnLtd CEO Fisher

The former head of the Interactive Advertising Bureau, Paul Fisher, has been named the new CEO of industry foundation UnLtd.

Fisher, who led the IAB for five years from 2008 and is a non-executive director of UNICEF Australia, will take over from Steve Taitoko, who was appointed as the first CEO of the youth-focused charity in October last year. 

UnLtd chair Kerry McCabe said Taitoko’s appointment was on a contract basis, and he was stepping away to look after his burgeoning drone business but would remain involved as a mentor and in a pro-bono strategy role.

McCabe added: “Paul’s passion for what we stand for, coupled with his commercial nous and network will be invaluable. It takes a rare mix of skills and experience to successfully lead an entity like UnLtd. Our board and staff are ecstatic to have secured a leader as capable, respected and culturally suited.

UnLtd“We have a big second half planned for ’16 with the goal of increasing industry engagement, launching new revenue initiatives and piloting UnLtd One, our technology-enabled social impact platform that leverages the best of crowd sourcing, crowd funding and social media to match industry talent and resources with very specific charity partner needs,” he added.

For the past three months Fisher has been “consulting” with the IAB and is understood to be performing a leadership role there after the departure of former boss, Alice Manners, last month as the board hunts for a successor.

However, IAB chairman, Ed Harrison, told Mumbrella his departure would not affect its recruitment process, which he described as “well progressed”, adding existing staff would take charge of the day-to-day affairs of the organisation and its committees which he said do the “heavy lifting” in terms of decision making.

adshelSeparately, outdoor company Adshel has joined the IAB, as the sector looks to increase its presence with digital signage.

Adshel sales and marketing director, David Roddick, said: “We are pleased to join the IAB. This membership is consistent with our vision to support the development of out-of-home digital advertising solutions. The association’s influence and leadership in shaping Australia’s digital economy is second-to-none in this market.

“We look forward to working with IAB Australia and its members and bringing another out-of-home advertising voice to discussions.”


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