Menulog asks its customers to treat themselves via Connecting Plots

Food delivery service Menulog has launched a new social campaign via creative agency Connecting Plots, ‘Treat yo’ self’.

Connecting Plots has been Menulog’s social agency of record since August 2020.

In one of the 15 second spots, Menulog encourages viwers to treat themselves to Menulog if they’ve kept their plant alive or killed all their other plants.

Menulog’s head of brand Fiona Bateman said: “These last two years, more than ever, we’ve had to learn how to roll with the punches and treat ourselves to even the smallest of wins. Menulog is all about delivering joy, that instant satisfaction that comes with having your exact craving arrive on your doorstep so this new campaign encourages our customers to embrace those moments, especially while they’re spending more time at home. You know you deserve it.”

Connecting Plots creative partner David Jansen commented: “This is exactly the kind of work we aim to create for our clients. Work that not only stands apart in channel but is also designed to get talked about and be popular.”

Connecting Plots creative director Chris Johnson added: “Who doesn’t love the anticipation of that burrito, burger or bhaji landing at the front door? Especially of late. And with the added bonus of seeing a new face, albeit masked, then any excuse will do to Treat Yo’ Self with Menulog.”

The campaign rolled out on 3 October, and will be on YouTube, Facebook and Instagram.

One of Connecting Plots’ previous campaigns for Menulog encouraged Australians to dress down via TikTok.

The other two spots in the campaign can be seen below.


Client: Menulog
Marketing Director: Simon Cheng
Head of Brand: Fiona Bateman
Brand Manager: Mark Nicholls
Head of Growth Marketing: Kia Petrenko
Social Media Marketing Manager: Perry Neilson
Performance Marketing Executive: Elizabeth Orlando

Agency: Connecting Plots
Managing Director: Tom Phillips
Creative Partner: Dave Jansen
Creative Director: Chris Johnson
Strategy Director: Tim Collier
Senior Integrated Producer: Bonnie Ledsam
Group Account Director: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Julia Kenny

Production: Infinity Squared
Creative Partner: Dan Reisinger
Director: Cybele Malinowski
Producer: Erin McBean
DOP: Dale Bremner
Art Director: Sam Lukins
Wardrobe Stylist: Monique Moynihan
Editor: Brad Hurt
Colourist: Marcus Timpson
Sound Design: Rumble Studios
Music: Nicholas Meredith
Post Production: White Chocolate


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