Former journalist and Meta exec Jenni Ryall joins Bastion Transform
Bastion’s content strategy and digital transformation arm Bastion Transform has hired well-known journalist and former Meta talent Jenni Ryall.
Ryall, who most recently led Meta’s strategic partnerships for news, takes on the newly created role of group director of business development and strategy at Bastion Transform.
Bastion Transform’s Jenni Ryall and Gaven Morris
In her new role, Ryall will focus on building out the media, tech and content businesses for Transform, aimed to bolster the firm’s understanding of technology, audience and monetisation strategy. She will work with Bastion Transform managing director Gaven Morris, the former ABC news director.
“I’m excited Jenni Ryall has agreed to write the next chapter of her illustrious career with the growing Bastion Transform team. Jen’s experience and expertise with newsrooms, publishers and platforms is a breakthrough appointment,” Morris said.
“As another wave of major change approaches, the Asia Pacific region needs a specialist service focused on purpose-led transformation and building successful future business. Our outstanding team is proud Jen is joining us in this new senior leadership role.”
Ryall worked at Meta from 2020 to late 2022, where she managed the tech giant’s go-to-market launch of Facebook News and other products locally, as well as launching a number of investments and programs across ANZ.
Prior to Meta, Ryall was head of editorial and strategy at Pedestrian Group from 2019 to 2020 and vice president of digital content at US broadcaster TEGNA from 2018 to 2019. She also launched Mashable Australia as founding editor in 2014, later moving to the publication’s US office working various roles, including vice president of content strategy and platforms from 2017 to 2018.
Commenting on her new role, Ryall said: “I’m absolutely thrilled to join Gaven Morris and the brilliant team at Bastion Transform at a crucial time for businesses working at the intersection of technology, media, and content.”
“With the explosion of AI into the mainstream, the rise of new formats for younger generations and the growth of new revenue models utilising content, it’s an important moment to extend the innovative future of content and media with Bastion Transform.”
Bastion Transform are very lucky to have Jen on the team. She is a gun! Congratulations Jen and Gavin. Can’t wait to see what you go on to achieve.
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