Wunderman Thompson celebrates non-traditional Italian cooking with Leggo’s
Wunderman Thompson Australia has launched a new campaign for pasta sauce brand Leggo’s, celebrating Australian-style Italian cuisine.
The campaign, called ‘It’s How We Do Italian’, celebrates all the “unique twists and spins” Aussies have been adding to traditional Italian cuisine.
Leggo’s parent Simplot and Wunderman will launch the campaign across various platforms, including OOH, social media, TV, trade and POS.
“It’s no secret we love to break the rules when it comes to Italian food, so Leggo’s is giving Aussies just that extra dose of encouragement to get out there and add more pineapple to their pizza, parmesan to their seafood pasta, and share their delicious inventions with the world,” Wunderman Thompson Australia chief creative officer Joao Braga said.
Simplot general manager – marketing Katie Saunders said: “Our new campaign is all about celebrating the way Aussies do Italian.”
“Leggo’s celebrates experimentation and fun in the kitchen. We want people to feel empowered knowing that no matter how they do Italian or which ‘rule’ they’re ‘breaking’, we’ve got them covered with tasty, quality products. “
CREDITS
Simplot: Leggo’s
General Manager – Marketing: Katie Saunders
Head of Brand Communications & Digital: Leanne Pearce
Marketing Manager: Nathan Gorman
Brand Communications Manager: Liza Friedman
Senior Brand Manager: Roxanne Tan
Senior Brand Manager: Jessica Johnson
Wunderman Thompson Australia
Creative Director: Steven Hey
Creative Director: Simon Koay
Chief Creative Officer: João Braga
Head of Strategy: Jill Mannester
Client Services Director: Sarah Horder
Senior Account Director: Eleanor Henry
Account Manager: Hayley Gaffney
Senior Producer: Siobhan Crowley
Senior Producer: Miryana Velyanovski
Designer & Studio Artist: Sarah Cameron
OMD
Managing Partner: Sharon Cookson
Business Director: Laura Nathan
Strategy Director: Catherine Rewha Rewha
Account Director: Michael Gregory
Account Manager: Charlotte Eastman
Account Executive: Thomas Foley
Investment Manager: Danielle Henning
Investment Executive: Spencer Egan-Tanner
Investment Executive: Kailam Dirckze
Media Assistant: Jude Islip
Activation Account Director: Farzana Udgani
Activation Executive: Sherwin Lee
