Former Kellogg chief marketer John Broome takes vacant chief marketer position at Unilever
John Broome
Little more than a month after Kellogg’s top marketer John Broome left the company as a result of a restructure, he has resurfaced filling the hole of vice president and chief marketing officer at Unilever.
Broome will join Unilever’s ANZ leadership team and will take on the new role, which is currently occupied by Andrea Martens and Hugo Verkuil, from February.
Clive Stiff, chairman and chief executive officer of Unilever Australia and New Zealand, said Broome’s appointment was an important step in the drive for growth in the region.
“John’s extensive local and global experience in FMCG marketing and his passion for building brands with purpose will be instrumental as we continue to drive sustainable growth in Australia and New Zealand. I’m delighted to welcome him to the team and congratulate him on his appointment,” said Stiff.
Broome’s experience with FMCG categories extends back more than 25 years with Kellogg’s, which he joined in 2012, Goodman Fielder and Nestle.
When he joined Kellogg’s in 2012 he said that the FMCG category had become too conservative and vowed to take more risks.
He said leaving Kellogg’s in October was a difficult decision but he was already looking forward to his next role.
Martens and Verkuil announced they were stepping down from the role they were appointed to jointly in February 2013, last month.
Simon Canning
Isn’t this the same chap who thought it would be a good idea for Kellogg to not do TV?
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@JB – assuming you’re a chap that works for a TV company?!!
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