Former marketer Chris Meredith launches the ‘Be More Friday’ study into attitude change at the end of the week

Former marketer and business coach, Chris Meredith, is launching a research campaign studying the difference in people’s attitudes on Fridays compared to the rest of the working week.

‘Be More Fridays’ was inspired by Meredith’s time working with creative people on both the client side and agency side, and his observation that creativity and collaboration are stronger on Fridays due to a change in people’s demeanours.

Meredith was inspired by his observations of creativity being stronger on Fridays

The research will consist of a range of experiments occurring throughout the course of the year, including a survey that will take place in February and studies on wellbeing, collaboration and ideation. This will culminate into a book that will be published at the end of the year containing the research findings.