Former McCann boss Ash Farr ventures into AI

May 22, 2025 9:19

Ash Farr, former McCann Australia CEO, has landed at Australian-founded agentic AI company Decidr as its new global chief marketing officer and American president.

Decidr was founded in Australia by former Pureprofile founder Paul Chan, and describes itself as the only pure play AI company on the ASX. It currently has a market cap of $69 million.

Announced to the ASX this week, Farr has started work immediately, with a strong focus on the launch of Decidr America in FY26. He will help push the company to commercially scale and expand globally.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.