Former Mediacom chief investment officer, Nicole Prior, starts at UM as chief media partnerships officer

Nicole Prior (nee Turley) has started at IPG Mediabrands media agency UM as chief media partnerships officer.

The position – which she accepted in late 2019 for a 2020 start, before IPG Mediabrands announced a hiring freeze and reduced hours in response to COVID-19 – sees her join UM’s national leadership team. She will be responsible for leading the “development of future media trading models that focus on clients’ business outcomes”.