Former Naked MD Tim Kirby launches new offering Galore

Former Naked Australia, managing director of Tim Kirby, has launched a new creative business, Galore. Kirby stepped down from his role at Naked when it absorbed into BMF.

The business is founded on the principle of harnessing “diverse creative thinking” to “deliver fresh solutions”. It aims to overcome challenges that Kirby believes hold back the traditional creative services industry from broader engagement with businesses.

“Our industry has become too homogenous in how we recruit and how we think about problem-solving for clients,” said Kirby. “The way most agencies are structured, and how they traditionally charge for work, acts as a handbrake to delivering more diverse thinking. So that’s something we are looking to challenge with Galore.”

Tim Kirby

Work is currently underway with a range of foundation clients, such as Pernod Ricard Winemakers, on projects covering product innovation, brand design and integrated marketing campaigns.

“Diversity in all forms is good for business, and in the world of innovation and creativity cognitive diversity is a key advantage in delivering fresh thinking, so we’ve built a business designed to deliver exactly that,” said Kirby.

The business combines an internal team of senior client partners with an international community of creative experts, both from within the creative services industry and from a diverse range of other creative professions. Kirby told Mumbrella that he will be announcing hires in the coming months, and that the creative community he is currently working with is growing rapidly. “Currently we have over 120 handpicked people across 9 countries,” he explained.

Galore offers a range of models for how to engage the community to generate solutions based on the demands of each brief.

“We are early in our development, but are already working with a fascinating mix of talent, both from the stronger-than-ever freelance creative industry, and from fields as diverse as comedy, journalism, fashion design, architecture, theatre and gaming.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.