Naked and BMF to merge
The Naked agency as it stands is no more, with the team and its clients to be absorbed into creative agency BMF.
As part of the merger, Naked MD Tim Kirby is to leave the business once the two agencies are combined.
Matthew Melhuish, Enero Group CEO, said: “We are creating a stronger business that has even more potential”
No quote from anyone at Naked? Nothing to say? Or no one left to say it?
Hi ‘Ok’,
There was nothing in the official announcement, but I have asked the question and I am chasing this!
Thanks,
Vivienne – Mumbrella
‘merge’ probably a generous word for what Naked brings to the party
the truth is that Naked quickly lost it’s reason to exist once they branched out into being just another creative agency
Ferrier is an out and out genius and his partners must love working with him. He is the real Thinker in Thinkerbell. Naked wasnt the same when he left.
Thanks Mum.
There is never a merger…but a murder. Lots of people are brutally axed from their roles as there are always “two” of every role.
How many Agencies, CEO’s, CD’s, Planning Directors…. will Enero kill. So much for global expansion… seems to just shrink and shrink