Former NHS lead pharmacist and Deloitte partner, plus Thrush the Musical to feature at Mumbrella Health Marketing Summit

Former NHS lead pharmacist and partner at Deloitte, India Hardy, is set to take to the stage at the Mumbrella Health Marketing Summit to explore Deloitte’s 2019 Global Health Care Outlook report and the state of the healthcare industry in Australia.

Joining Hardy is Per Holmkvist, principal at Deloitte Australia. The duo will delve into how the unfolding of the Fourth Industrial Revolution will impact the healthcare industry, the challenges threatening Australia’s ability to deliver quality healthcare, and why businesses need to adopt and apply new technologies and ideas to build insights and integrate data.

Deloitte’s Hardy and Holmkvist

The session titled ‘Shaping the future: The state of Australia’s healthcare industry’ will also explore why data is the new health care currency and why Australian leaders need to think carefully about policy and regulation.

Bayer’s award-winning campaign for Canesten, Thrush: The Musical, will also feature, with the brains behind the campaign taking the stage.

Bayer’s Gomes and Lyons, and PHD’s Douglas

Canesten’s brand manager, Nicole Gomes, Bayer’s brand manager for allergies, Stephanie Lyons, and PHD’s chief client officer and head of PR, Stephanie Douglas-Neal will go behind the scenes to explain what insights and strategy they used to create the daring work. They will also share the results it achieved as well as delving into how, and why, the brand used unconventional advertising to put thrush back into the minds of its consumers.

The campaign saw Bayer recruit a famous comedy group to create a musical parody which encouraged women to feel comfortable talking about the condition.

In addition, a series of industry leaders from both brands and agencies will discuss the challenges of selling products that historically haven’t taken marketing priority, and share their techniques to abolish consumer inertia.

Featuring on the ‘Making the taboo topical and the unloved loved’ panel is Cochlear’s head of consumer marketing, Michael Apte, Ogilvy Common Health’s chief creative officer, Toby Pickford, McCann Health Australia’s ECD, Hugh Fitzhardinge, and the Continence Foundation of Australia’s marketing and communications manager, Jodie Harrison.

Together the panel will draw examples from campaigns in the industry including ‘Stefan the stool expert’, ‘When Nugget met Metamucil’, ‘Hearprint’, ‘A Hearing Test in Disguise’ and ‘Laugh Without Leaking’.

Apte, Pickford, Fitzhardinge and Harrison will speak on the panel

Mumbrella’s Health Marketing Summit is being held in Sydney on August 22 at the Amoria Hotel Jamison. Get your earlybird tickets here.


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