‘As per my previous email’: Spotify plays on life’s joys and frustrations in global campaign

Spotify has revealed its latest brand marketing campaign, providing soundtracks to some of life’s every day moments such as eating toast on your way to work, lacking your morning coffee and sending a passive aggressive work email.

The campaign was inspired by ‘meme culture’, showcasing the ways Spotify users interact with each other and the world.

At the end of 2018, Spotify’s campaign focused on news and current events, referencing a ‘ScoMo Mixtape’ playlist.

In Australia, the campaign will also include three catch-up TV and social ads in the form of film vignettes that will highlight the moments in which Spotify can add to a person’s day.

June Sauvaget, Spotify global head of consumer and product marketing, said in a statement: “Spotify has transformed the way people find and enjoy music and podcasts, giving people around the world easy access to the content they can’t get enough of – as well as the ability to discover new favourites along the way.

“This multifaceted campaign sets the stage as we seek to deepen our connection with the people who already know and love Spotify, and cultivate relationships cultivating moments of discovery in areas of the world where we are looking to expand.”

The campaign will be executed across OOH, digital, TV and social in Australian, New Zealand, Canada, Netherlands, Germany, Sweden, the UK, and the US.


VP, Global Brand: Alexandra Tanguay
VP, Global Executive Creative Director: Alex Bodman
Global Head of Brand Design: Rasmus Wangelin
Director, Integrated Production: Belinda Lopez
Global Director, Brand Strategy: Zach Pentel
Head of Global Brand: Lauren Solomon
Creative Director: Alexandra Sobiecki, Rajeev Basu
Senior Art Director: Erik Herrström, Felipe Rocha
Designer: William Oswin
Copywriter: Colette McIntyre
Brand Strategy Manager: Nathan Doiev
Senior Producer: Jenna Allchin, Natalie Espinosa
Producer: Gabrielle Kreutter, Kenzie Tankersley
Brand Manager: Kimberly Summers
Associate Brand Manager: Christine Motch, Claire Ulak
Director, Social Media Campaigns: Robert Waite
Global Brand Lead: Payman Kassaie
Global Head of Consumer Marketing: June Sauvaget
Global Head of Marketing Strategy: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Head of Global Media: Scott Marsden
Associate Media Manager: Sarah Schlein

Australian Creative Partner: Christopher Doyle & Co

Production Partners:

Film Director: David Kerr
Film Production: Hungry Man
Editorial + Audio Mix: Mackcut
Color: Company 3
Finishing: MPC
Animation: Hornet
Print OOH: The Resize Guys
Sound Design: Skillboard


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