Former Nine exec Alexi Baker joins NRL as EGM of customer and digital

The NRL has appointed former Nine exec Alexi Baker to the newly created role of executive general manager, customer and digital.

Baker spent just over nine years at Nine, leaving as managing director of commercial in October last year.

Alexi Baker

“Confirming Alexi Baker will join the NRL as executive general manager: customer and digital,” an NRL spokesperson stated to Mumbrella.

Baker left Nine prior to her relationship with former Nine CEO Hugh Marks becoming public in November, on the same day he resigned from his position.

Throughout her time at Nine, Baker held titles including strategy manager and director of strategy and corporate relations. Her move to managing director was made in a shakeup of senior management in February 2020 by then CEO Hugh Marks, which also saw Chris Janz become chief digital and publishing officer.

In 2016 she added non executive director positions at Pedestrian and Car Advice to her remit, which lasted for two years. The Car Advice brand was retired in October with Nine relaunching Drive with all automotive platforms rolled into the one brand.


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