Former Ogilvy Australia ECD Bruce Matchett takes creative director role with Sapient Nitro



Creative veteran Bruce Matchett has re-emerged after leaving Saatchi & Saatchi to take on a regional creative director role at Sapient Nitro. Mumbrella Asia has reported.

Matchett was previously group executive creative director of Ogilvy Australia until 2010 when he left for the role at Saatchi’s, where he was ECD for the Singapore and Malaysia offices. He left that role when he retired in February.

He will lead creative for Sapient’s APAC offices in Hong Kong, Singapore, China, and Australia.

He will report to Andy Greenaway, Sapient Nitro’s regional chief creative officer. The agency confirmed that Greenaway would not be moving on, after Mumbrella asked whether two regional creative heads were needed.

Greenaway said: “We’re a company that builds Storyscapes for our clients, which requires a combination of brilliant technologists and eclectic storytellers. Bruce is one of the best storytellers I know. So it’s great to have him on board to help drive our creative vision.”

Matchett will be based in Sapient’s regional head office in Singapore.

Robin Hicks


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