Former OMD staffer launches jewellery campaign for Mother’s Day

Rosie Plunton, ex-OMD employee and founder of Deja Marc Jewellery, has launched a campaign ahead of Mother’s Day 2021 on 9 May.

The announcement:

Ex-OMDer and Media Industry Leader, Rosie Plunton, has today revealed her first brand campaign ‘Power of Mum’ for Mother’s Day.

Rosie left OMD in November 2020 to pursue her jewellery business Deja Marc full time after 13 years in the industry. Meaning Leave your Mark in Spanish, Deja Marc is a sentimental jewellery brand which specialises in fingerprint design, and has sold thousands of jewellery pieces since its launch just over a year ago.

Entitled Power of Mum and produced in Deja Marc’s in-house photography studio, the content celebrates the special bonds between Mothers and their loved ones by simply asking ‘What does being a mother mean to you?”

The Mothers Day campaign features real life Deja Marc customers and family members, and is completely unscripted. The campaign aimed to capture raw and authentic bonds between family members by capturing those special touches and unique moments, and hearing their individual take on Motherhood in its truest form.Founder Rosie says “I am incredibly proud of the team behind this campaign. Using our customers and real people was the perfect way to represent Motherhood in our first Mothers Day campaign. The love and meaning behind their Deja Marc pieces is very personal to them, so being able to capture this and hear their love first hand was extremely moving. We understand Motherhood means different things to different women, however the unscripted moments all came back to the theme of Power. So much so it became our campaign name – Power of Mum”

The campaign which launches today was produced by Ash Larden, a Sydney based photographer and videographer famous for her work with Fendi, Dior and Louis Vuitton. The campaign features a hero content piece (90 seconds), as well as 15” & 30” cut downs to be distributed via a digital & PR strategy, live across Google, Youtube, Facebook & Instagram.

The Deja Marc fingerprint collection is produced in 18k Gold Vermeil, 18k Rose Gold Vermeil & Silver and available online now from $150 from dejamarc.com.

Source: Deja Marc media release



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