Former OPR COO Graham White launches his own agency, Pratar

Former OPR Agency chief operating officer and managing director of Howorth, Graham White, has launched his own agency, Pratar, specialising in communication services for technology brands and start-ups.

White launches his new agency with ten clients signed up, after finishing up at OPR and Howorth in late 2020.

White left his role as OPR’s first chief operating officer in November as part of a restructure. He was at the business for 20 years, while also holding a number of senior roles across Ogilvy PR operations including MD of Howorth, which he finished up in March last year, when he was promoted to his role at OPR. Former OPR chief growth officer, Jacquie Potter moved into the role at Howorth after his departure.