McCafé embraces Aussie coffee critics in new brand platform
McCafé has unveiled its new campaign, playing on the idea of Aussies being laid back about every aspect of life except for coffee.
The new ‘Coffee fit for an Aussie’ brand platform launches this week, created by DDB Sydney and complete with a new McCafé coffee blend.
“The thing about Aussies… everyone’s a coffee critic,” the hero TVC begins.
