Former Pacific Magazines insights and strategy boss Emily Sak moves to Shopper Media

Emily Sak, former head of insights and strategy at Pacific Magazines, has joined Shopper Media as head of data and insights.

Sak worked with Pacific Magazines for more than 12 years across a number of roles, including analyst and insights manager.

Shopper Media’s newly created role will help the business develop further capabilities in digital analytics, marketing and insights director, Victoria Primrose, aid.

“Having recently partnered with Roy Morgan and integrated Helix Personas into our data ecosystem we have now appointed Emily to develop our data offering even further. She’ll help media agencies, marketers and shopping centres understand the sophisticated data we capture so that they can effectively and efficiently engage their customers,” Primrose said.

“We are delighted to now be able to offer Emily’s expertise in providing innovative, data-first consumer insights and marketing solutions to our client partners around the country.”

Sak said the analytics gained from Shopper Media’s wifi and beacon technology gives the group a “unique lens”.

“This used in combination with the rest of our data stack, allows us powerful insight into consumer mindsets and behaviours at the most crucial point of the shopper funnel – the point of purchase. I look forward to working with the Shopper Media team, as well as our agency, client and shopping centre partners to harness these rich data and insights capabilities,” said Sak.

Ben Walker, Shopper Media Group’s Chief Executive said Sak is well respected in the industry and her “innoative style” will ensure customers get the best insights possible.


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