AFL fans to see live player data in stadiums in Telstra Tracker deal

AFL spectators at Melbourne’s Etihad Stadium and the MCG will be able to see real time player data on in-stadium LED signage,

In a deal between Telstra, Champion Data and Dentsu Aegis Network sports and MKTG, fans will see how fast and how far players are running throughout the game. Previously the data that has previously only been available via the AFL app and on the Channel 7 broadcast.

Matt Connell, national managing director of MKTG, said in a media statement: “As a business dedicated to ‘making the moment mean more’, we jumped at the opportunity to work with Telstra and Champion Data to integrate live data from the match. For Telstra, it provides a meaningful brand alignment, and it takes  Champion Data into another realm, ultimately improving the fan experience.”

Telstra executive director of brand, consumer and business marketing, Jeremy Nicholas, added:  “The Telstra Tracker gives our customers unique insights into the game, and because of its popularity, we’re now opening it up to add an extra dimension for fans at live matches. The LED signage at the MCG and Etihad Stadium provides the perfect platform for us to now take these real-time insights to spectators at the game,
in the moments that matter.”

Live Telstra Tracker data will be shown to AFL fans during rounds 4 and 5, including at the Anzac Day match between Collinwood and Essendon.


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