Former political pollster Jim Reed launches communications research agency Resolve
Former Newgate and Crosby Textor, Jim Reed, has launched a communications research agency called Resolve.
The agency will look to bring the insights of political research methodologies to corporate marketing campaigns.
Former political pollster, Jim Reed, has launched communications research agency Resolve
Reed was the senior research director at Newgate working on the Marriage Equality campaign and the Indigenous Voice campaign. At Crosby Textor, now CT Group, Reed worked on 20 election campaigns.
Reed said that his intention for the agency was to introduce the advanced research techniques practiced by political parties to the communications industry.
“This means quality research that goes way beyond the kind of methodologies that failed the published polls at the 2019 federal election. Corporate Australia simply cannot rely on quick and cheap research to make critical decisions anymore,” Reed said.
“This means more thoughtful design, mixing qualitative and quantitative techniques, and quality execution. It means deeper insight, higher accuracy and greater speed at every stage.”
Resolve’s service offering will include campaign strategy, segmentation, opinion driver modelling, values analysis, collateral and advertising assessment, journey mapping and campaign tracking.
Reed said of the service list: “This is about thinking of everything as a campaign, whether that’s one to win votes, to buy your products, to increase customer satisfaction, to think better of your brand’s reputation, to advocate your position to government, or to endorse your social licence.”
As Resolve will be working on confidential projects, it will not be disclosing its clients.
