Red Balloon CEO Nick Baker switches to Marketplacer

July 26, 2017 4:03

Red Balloon CEO Nick Baker has been appointed boss of the Australian outdoor equipment and road travelling accommodation and experiences marketplaces, Outdoria and Go See Australia.

Outdoria and Go See Australia are divisions of Melbourne-based market platform Marketplacer which curates communities around different consumer interests and raised $11m in private investor funding last year.

Nick Baker, left Red Balloon after two year stint

Baker is one of Australia’s most respected marketers. Prior to his two year stint at Red Balloon, Baker was marketing director of Tourism Australia. During a highly successful seven year stint for Tourism Australia, Baker oversaw the multi-award winning, Best Job in the World campaign, the creation of the “There’s nothing like Australia” positioning and the evolution of the brand into the social media world.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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