Qld government reminds businesses ‘Everybody has a role to play’ to combat disability prejudice
The Queensland state government has launched a social campaign to help eradicate prejudice against people living with disability in the workforce.
Created by Khemistry, the ‘Everybody has a role to play’ campaign includes three musical videos featuring actors from the inclusive theatre company indelabilityarts.
The first musical video, ‘The No Pile’, addresses all the people living with disability who get rejected from jobs.
The song highlights some of the excuses companies and organisations make up when not employing people with disabilities, including “You don’t have a car”, “You can’t have a beard” and “I don’t like your tie”.
Everybody has a role to play has also created a website which will host the videos alongside case studies, people’s stories and ways to help combat the problem.
Lindsay Thompson, creative director at Khemistry, said in a statement: “When we were given the brief, our biggest focus was on making sure that whatever we developed was absolutely, 100% authentic.
“We were shocked by some of the excuses they’ve heard from potential employers over the years. Ableism (the discrimination against people with disability) is a very real issue and something many people in society, whether they realise it or not, are guilty of.
“After hearing these stories, we decided that there was no one better to tell this story than them – and so, through an uncanny creative collaboration, ‘The No Pile’ came to life,” Thompson said.
The campaign is set to roll out across Facebook, YouTube, Instagram and Twitter.
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