Former SBS marketing boss Amanda McGregor joins News Corp
Former SBS marketing boss Amanda McGregor has joined News Corp, Mumbrella can reveal.
McGregor left SBS in September after three years with the company. She has filled the role vacated by Karen Madden, who joined Nine in the newly-created role of group marketing director in July.
Amanda McGregor: “Extensive experience in media, events and trade media”
“I’m delighted to announce the appointment of Amanda McGregor as General Manager Trade Marketing of News Corp Australia,” said chief marketing officer of News Corp Australia, Tony Phillips.
“Amanda comes with extensive experience in media, events and trade media. Her career commenced with the media agency RSCG as a planner / buyer and three years with SOCOG in marketing and sponsorships.”
“This led to opportunities in the UK where the majority of her time was with the BBC that included head of digital marketing, head of strategic projects and director of global brands. Upon returning to Australia in 2014, Amanda has been the director of marketing at SBS, a position that embraced the marketing and the trade marketing of the network.”
During her tenure at the BBC, McGregor was responsible for the local marketing of the broadcaster’s properties which at the time included Top Gear, Dancing With The Stars, Doctor Who, Torchwood, BBC Earth and Lonely Planet.
McGregor joined News Corp on November 20.
