SBS marketing boss Amanda McGregor departs

Amanda McGregor, head of marketing at multicultural broadcaster SBS, is set to depart the organisation after three years.

McGregor first joined SBS in 2014, after eight months as head of marketing, for ITV Network’s drama in London.

She replaced Helen Kellie, who was promoted to chief content officer.

At the time of her appointment to marketing head, Kellie said McGregor would play a “pivotal role” in continuing efforts to cement SBS’ reputation for high impact, creative marketing campaigns.

An SBS spokesperson told Mumbrella this morning: “Since being appointed as director of marketing in 2014, Amanda has built one of the most creative, innovative and professional marketing teams in the country, delivering high impact marketing campaigns across the network and also led the development of SBS’s brand portfolio strategy.”

In her time at SBS, McGregor has been behind several campaigns, most recently ‘FU2RACISM’ – ahead of Face Up To Racism Week, and the launch of Handmaid’s Tale, which saw young women wander the city in red cloaks and white hats.

Across her career, McGregor has also held roles such as director of brands, consumers and new ventures at BBC Worldwide Australia and New Zealand, and director of marketing at BBC.

“We thank Amanda for her contribution to SBS over the past few years and wish her every success for the future,” the spokesperson concluded.

Her replacement is yet to be announced.


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