News

Former Sky News bureau chief Ahron Young launches Ticker TV, a business, technology and aviation channel

Ticker TV, an ad-free online news channel dedicated to business, technology and aviation, has launched today.

Former Sky News reporter and Melbourne bureau chief Ahron Young is CEO and managing editor of Ticker Media, saying he’ll be “burning the midnight oil” to build the channel from the ground up.

Young serves as both CEO and managing editor for the new venture

“Australia has an incredible tech, business and innovation sector that deserves to be noticed. With no Australian-based business news channel anymore, we figured it’s the right time to launch a network from the ground up,” Young said.

“I’ve spent 13 years as an anchor/ reporter and bureau chief at Sky News. I’m used to speaking underwater for a long time, particularly during breaking news.

Over coming months, we’ll be launching a whole bunch of shows – the schedule is amazing. And not just focused on business/tech news – we’ll literally have live bands performing on air.”

Breaking news and highlights will appear across Ticker’s social channels, while a paid subscription model costing “a dollar a week” will offer users unlimited access to live programming via an app, to launch in coming weeks. Ticker will not feature ads, but programs will instead be sponsored.

“For example, we are partnering with a wine company, so our midday show will be a hell of a lot of fun, especially towards the end of the hour,” said Young, adding that the low subscription cost is possible because they’re starting from scratch, not in spite of it.

“We don’t have million-dollar property leases. We don’t have satellite costs. We don’t have legacy costs. We are building from the ground up with what the customer can afford and is willing to pay. That sits at the top of our flow chart, and then we build the business from there. Not the other way around.”

A weekday 8am live show will bring viewers “the latest from Wall St as the market closes, and what to expect as the ASX opens” and see Young joined by a rotating guest host.

“But it’s not stuffy. We know who our audience is and what they want. They don’t want the minute details of the RBA minutes,” Young said.

When asked about the focus on business, technology and aviation specifically, Young explained that it’s simple – “we love it”.

“It doesn’t feel like work because that’s what I talk about and think about when I’m not at work and chatting with my mates,” he said.

“But when you look for high-quality local content, it’s actually really hard to find it all in one place. It just doesn’t exist in a handy, viewer-friendly way.

“Aviation is a classic example. It’s a massive industry, and while there are some great blogs, they are mostly photos and text. Because video is really hard to do well.”

Ticker will be non-partisan and aimed at an under-45 demographic.

“We know sponsors want to talk to this demographic, and we are a safe place for them to partner with,” Young said.

“An under-45 demo is under represented when it comes to Aussie-based content on tech, innovation and business. But they are the ones most likely to be looking for that kind of premium content. We want something different. I just can’t watch ads anymore, and the demo is unlikely to pay a $700 a year subscription to a financial newspaper either. So the challenge is to find an alternative that appeals to people who want everything for free.

“Easy. Under 45. Just hope my Dad watches too.”

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