Former Sportsbet partnerships head lands new gig
Sportsbet’s former head of partnerships, Adam Pattison, has joined Producey’s Clubby Sports partnerships team.
Pattison brings a wealth of experience and industry knowledge working with code and media partners across sports and racing industries, including the AFL, NRL, NBL, and MRC.
He commenced his role in September and is working alongside current partnerships director Zach Kangelaris to oversee the partnership strategy, business development, and the cultivation of key relationships aimed at enhancing Clubby Sports’ rapidly growing media business.
Clubby Sports founder Dylan Buckley said Pattison’s signature is a significant milestone for the business, which is now in its fourth year.
“Having someone of Adam’s calibre join the team is an absolute game-changer for us. His expertise in building and managing high-level partnerships in the sports industry will be invaluable as we continue to expand and innovate at Clubby Sports,” Buckley said.
“Clubby Sports is all about connecting our community with brands in unique ways, and Adam’s experience will be key in bringing that vision to life. We couldn’t be more excited to have him on board.”
Adam Pattison
Pattison said Clubby Sports’ unique approach to sports media and its commitment to building lasting partnerships aligns with his values and experience.
“I look forward to working closely with the team to further elevate the Clubby Sports brand and forge new relationships that will continue to grow the business.”
Before Sportsbet, Pattison was the head of commercial at the AFL Players’ Association for five years. He also has a background as an elite athlete, having played 66 AFL games for Richmond and St Kilda.
Clubby Sports is Producey’s community-facing sports brand and is home to eight podcasts, including Dyl and Friends, Kick It Forward, The Footy, 200 PLUS, and Tradies.
Keep up to date with the latest in media and marketing
Have your say