Former TBWA head of strategy Nicky Bryson and Youngbloods create industry mentoring program, The Trenches
After being hospitalised for severe burnout earlier this year, Nicky Bryson – who departed TBWA as head of strategy in June – has created a mentoring program for young talent addressing the increasing pressures of the industry.
The program, named The Trenches, was developed in partnership with with industry body Youngbloods and has already brought on a range of mentors from the creative, media and public relations industries including Chiquita King, Ben Shepherd, Ali Tilling, Henry Innis and Nicole Bardsley.
Nicky Bryson and NSW co-chair of Youngbloods Isabella Rigg
Nicky is a superb human being with a wonderful, honest and truly desire to help.
Out of curiosity and coming from a good place Zoe… “Mumbrella has contacted TBWA for comment”. Why would they comment? Isn’t this a story about Nicky+Youngbloods = The Trenches, come one, spread the good.
Thank you. Lucio.
Hi Lucio,
Valid question, and yes, the story is very much about Nicky and The Trenches.
Given that the story mentions Nicky recently left TBWA, and was hospitalised due to burn out (information Nicky has publicly released), we wanted to make it clear we had also communicated with the company mentioned in the opening paragraph.
Given the spotlight on agencies and holding groups (for example with WPP going through the courts with various allegations from ex employees relating to treatment, culture and expectations), we do contact them for comment about since-departed employees. It seems only fair if we mention them in the story.
That doesn’t detract from the story’s main points aboht Nicky, Young Bloods and The Trenches.
Thanks for the question,
Vivienne – Mumbrella
When and where can you sign up to The Trenches program?
Hi Ash
Please go to http://www.thetrenches.com.au !
Thanks for joining us.
You can sign up on their website – https://www.thetrenches.com.au/
What a fabulous initiative. Openness and vulnerability combined with support is exactly what our industry needs. Love it.
I thought Henry Innis was the young talent! (can anyone confirm whether he is, in fact, under 30?).
Henry is under 30, but as someone who has set up and running a successfully disruptive business in our industry has a lot to give. We don’t have strict rules of engagement it’s about value exchange. Thanks Regan
Great idea, and without taking the well deserved shine away from Nicky, this is something that the British Advertising Industry has always done well via NABS. National Advertising Benevolence Society https://nabs.org.uk
I have always thought our local industry body Comms Council has under delivered compared to IPAs foundational support of industry wellbeing in the form of NABS!
Great to see someone doing this now – well done Nicky