Former Unruly boss, Lance Traore, launches new consultancy with influencer app deal

Lance Traore, the former Australian head of News Corp-owned viral video service Unruly, is now the founder of consultancy Iconomy.

One of the first deals for Iconomy has been a reseller deal with influencer marketing app Indahash.


Traore left Unruly in 2017, having relocated from Stockholm to Sydney to set up the platform’s ANZ office two years earlier.

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