Former VMLY&R head of strategy Bryan Wilmot joins share market startup Stake as global head of marketing

Former VMLY&R head of strategy, Bryan Wilmot, has joined stock market trading start-up, Stake, as global head of marketing.

In a statement to Mumbrella, Wilmot said the move client side had inspired a “sense of genuine ownership over the brand” in him that was previously unfulfilled.

“There wasn’t something that pushing me out of agency to go client side specifically… However, I think what I’ve grown excited about since accepting the role, that potentially I’d been craving but was unfulfilled in agency, was a sense of genuine ownership over the brand and business,” Wilmot said.

“While great agencies are partners to their clients and have a voice in arenas that might stretch beyond just advertising and communications, ultimately they are still one step removed from the business. That’s the construction, they’re an agent. So now, being part of the team that’s making the decisions on everything – from CX to pricing models to comms to higher-level brand strategy – provides an opportunity for shaping and contribution that you don’t quite get as much as an agent to a client’s business.”