Former Youfoodz CMO Adam Coward becomes chief revenue officer at startup Muval

Former CMO of meal delivery company Youfoodz, Adam Coward, has taken up the role of chief revenue officer at removalist platform startup, Muval.

Coward was in the role at Youfoodz for just over a year, departing in October 2019.

Adam Coward joins Muval after a stint at Youfoodz

Prior to Youfoodz, Coward was the general manager of sales and marketing at Racing Queensland, and executive director of global marketing communications at Tourism NT.

Muval CEO and co-founder, James Morrell, said that Coward’s experience will enable him to keep up with the fast-paced startup environment.

“Customers and removalists alike have really embraced the way our platform provides transparency and convenience when looking for removalist services you can trust. This simple online booking concept was well overdue for this industry,” Morrell said.

“Adam is one of the rare executives who brings a breadth of impressive experience and commercial strategy yet can execute hands-on growth tactics in a super-fast scale-up environment.”

Coward agreed that his experience made him perfect for the job.

“The parallels with my background and where the team at Muval want to go are perfectly aligned”, Coward said.

“It wasn’t that long ago you would never have booked an overseas trip fully online. We are actually drawing upon a lot of the travel industry’s learnings to follow a similar path. The major difference is we are focused on moving people on one-way trips.

“Muval isn’t here to build just another find a quote platform where the customer still has to do all the work. There’s hundreds of associated events that happen as part of moving and at Muval we want to make life’s big moves better by creating the ultimate online service to link you via our platform to our moving partners services to get you from A to B with a 10 out of 10 experience.”

Muval has formalised leadership roles for existing team members. Co-founder Mahdi Chardi has been appointed as chief commercial officer,  Dave Hillier was appointed as operations manager and Jodie Windley’s new role is national customer success manager.


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