Fortress helps brands connect with Gen Z and Millennial gamers with new retail media network

Games culture company, Fortress, has launched a retail media network to assist brands in connecting with Millennial and Gen Z gaming audiences.

Fortress for Brands is designed to simplify the brand engagement operations and experience for brands, providing them with “brand partnerships, epic digital signage, esports sponsorships, product placement, in-venue activations and more through Fortress’s venues and digital channels”.

Boasting an 18 to 35-year-old audience that plays video games for more than 10 hours each week, not to mention a 40% female and 60% male split, Fortress is establishing its new network as being a premier entry point for brands to find and connect with audiences that are actively engaged in gaming culture – a platform for entities interested in fostering higher levels of engagement and brand loyalty.