Fortune will favour the brave in a new wave of digital transformation
“Digital transformation” means more than just adding a lick of paint. For many businesses, it’s difficult to know where to start. One thing’s for certain, do nothing and you will get left behind, writes Adam Barty, managing director, Revium.
While the phrase digital transformation is nothing new, it has become increasingly misused over the past decade. It has become a catchall to describe any type of incremental digital ecosystem change or refinement. Why? Well it’s a great way to try to convince people that the changes being made are far more meaningful, and impactful, than they actually are. This is not only frustrating, it has obscured a very real, very significant opportunity for Australian businesses.
We have already gone through a number of waves of digital transformation – we just didn’t necessarily describe them that way. These waves date back to the 1950s when microchips came into existence, and extend through to the wider adoption of computers in business first, then personal life and beyond.
Over the decades digital transformation has delivered seismic societal shifts as governments and businesses evolved from paper to pixels, and both staff and customer experience have been reshaped by mountains of code and a sea of databases.
