FORWARD Agency wins PR account for Dry July

Dry July has appointed the FORWARD Agency as its PR and influencer agency of record for its 2018 campaign.

The appointment will see the agency increase awareness for the month-long no drinking challenge and remind Australians and New Zealanders that Dry July raises money to help those affected by cancer.

FORWARD Agency will also be promoting Dry July’s 10th anniversary.

Brett MacDonald, CEO of Dry July, said in a statement: “FORWARD showed us that they really understood our mission, and had some great ideas that will help us to increase sign-ups and donations.

“Fergus and his team had a clear understanding of what needs to be achieved, they came with new thinking to refresh our approach, and a robust media plan. We are looking forward to working with FORWARD.”

Fergus Kibble, founder and managing director at FORWARD Agency, added: “We are thrilled to be working with Dry July. What they do resonates with the FORWARD team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause.”


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