Red Agency rebrands to Yellow Agency for the month of March
Public relations agency Red Agency has rebranded to Yellow Agency for the month of March to support those affected by endometriosis.
The agency’s rebrand ties into the annual ‘March into Yellow’ movement created by Endometriosis Australia to raise awareness of the disease.
A Red Agency staff survey found over 55% of staff members have a family member or friend who is suffering from the disease.
During March, the agency will host a number of activities which will bring together influential contacts and agency friends to generate additional funding for the disease.
The agency will also hold a fundraiser event on March 28 which will include a panel discussion called ‘Endo the Silence’.
James Wright, the group CEO at Red Agency, said in a statement: “As an agency we believe that just because things are, doesn’t mean they should be. We have a proud history of using our skills and expertise to change the status quo and this is an initiative that is particularly close to our hearts, one that is driven by our team.
“We are honoured to partner with Endometriosis Australia and help create an impact, as Yellow Agency, to push for greater awareness around the severity of this condition and help raise further
funding for vital research and educational advances that are desperately needed.”
Donna Ciccia, co-founder and director at Endometriosis Australia, added: “Yellow Agency has been instrumental in bringing endometriosis into the spotlight and we are grateful for their expertise
and ongoing support in making this happen.”
In September last year Red Agency rebranded itself to Pink Agency to support breast cancer awareness.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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