FORWARD and PHD Media collaborate on new Vaseline campaign

August 28, 2023 10:51

Unilever Australia has tapped PR agency FORWARD to launch its largest beauty and wellbeing influencer marketing campaign for Vaseline.

Featuring over thirty content creators, the campaign is inspired by the viral ‘slugging’ trend, inviting Aussies to try it for themselves.

@VaselineANZ Tried slugging yet? Lock in moisture overnight with Vaseline® Petroleum Jelly #SluggingWithVaseline ♬ Promoted Music – VaselineANZ

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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FORWARD and PHD Media collaborate on new Vaseline campaign

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