Four fight it out for ad of the month

When you say ‘Ad of the Month’, do you mean ‘Worst ad of the Month’?

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Lean month.
Bakers Delight is poo. But the Fantasy World Cup spot makes it look like rolled gold. The Comm Bank ad is very good though. Luckily.

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Fox Sports – The old cut away to show coach is really speaking to kids or a mirror or empty chairs gag.

Football Federation – The even older body paint gag .

Commonwealth Bank is so bad it has no precedent.

As least Bakers Delight has a message that is going to work in the market place.

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Please tell me Eek.
In what way, shape or form can Comm Bank be considered good?

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eek you have the brain of a mouse

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Comm bank – rip off of Amelie. Where’s Barbs?
FFA is good, although it is bad because I have no idea who the green and white team are
Bakers delight – it’s about bread. How interesting can you make that subject matter?
Fantasy football – Robbie Slater, you’ve had your 15 minutes mate…..

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bodypainted fans again??? groan. Bondi best of a bad bunch!

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This is beginning to sound like another less productive cowardly blog. Keep it premium gentlemen…

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Commonwealth has to rate as worst of the year…or maybe decade!

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If you disagree with someone else’s opinion and you attack the poster personally, you’re on the wrong blog.

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Go Bakers Delight!!!

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A very, very, very thin month. Bakers Delight.

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If you want to know why the Comm Bank ad is so good Mr Anonymous, call Andrew and ask him why he hates it so much. There is your answer.
Personally, I thought the Bakers Delight ad was another spot for the Holden Owner’s Grant.
And Andrew, I’d rather have the brain of a mouse than the creative repertoire of one.
Even a mouse can learn to do things differently.

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bakers delight once had a really nice lo fi direction where the bakers made the ads. now they’ve traded this in for what is essentially just another woolies ad right down to the annoying acoustic guitar which if i hear in another australian ad im gonna scream!

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Hi all

Why all the snide comments about other peoples work? Objective critique is one thing, but I am seeing more and more comments on this blog (and others) that are designed to insult.

Agencies are doing their best, brands are doing their best, and it’s an uncertain time for everyone. Anything that gets up and aired/read/screened is a win of sorts for everybody. Rather than bringing people down, why not help build them up to do even better work next time? People put their hearts and souls into their work, and if the comments that seem to be more and more pervasive are anything to go by, their are a lot of mean hearted people out there.

Yes, people are often pitted against each other, but there is such a thing called the spirit of competition, and I am wondering where it has gone. Imagine if the energy put in to crucifying other peoples work was actually put towards making your own work better . . . really, think about it.

Just because you can comment doesn’t mean you have to, so every comment is always a choice. And that choice can be used in so many better ways.

Cheers,
Peter

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C’mon Peter, agencies should know exactly where their work sits on the ‘creative’ scale. They also should know anything shy of excellent is going to be lampooned if posted onto a blog, especially if it was posted as a PR exercise for themselves. Sure the cloak of anonymity is easy to wear but there’s no point saying ‘LOOK AT US!’ if there’s not much to look at.

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Harden up Peter. If you want to go into battle for these four ads as the representation of our best efforts for the past month, you’re going to need to.
An opinion only insults you if it’s not to your liking. In my opinion, the Bakers Delight spot is nothing different and nothing special. The strategy might be ok, but creatively it’s wallpaper.
And fuck me, are you serious about that whole “If you can’t say anything nice don’t say anything at all” schtick? Seriously?
This is an article asking people to judge. The standard here is not great. What would you do, give everyone a participation award?

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Hi Eek and Oliver

I’m not saying that work shouldn’t be critiqued, if fact it should be, vigorously. I am simply critiquing the critique. I am not convinced that calling something “poo” is decent critique.

Also I don’t equate the “best ad” with the one being the most creative (and I say this as someone from a creative agency). Last I knew this isn’t a creative blog. Given we don’t know the strategy, or the objectives of the campaign, we lack insight to write things off.

Oliver, I agree with you that people who put their work out there deserve to be critiqued. In fact, I also agree that far too much work is PR’s by agencies in general, there needs to be more introspection by agencies rather than worrying about what other people are doing, My point is more about the poor level of critique.

And yes, I do actually believe that standard will be higher in a supportive environment rather than one of negativity.

Cheers,
Peter

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And yes, my typos are atrocious, but the message is solid (case in point?)

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Apologies Peter, we’re going to have to agree to disagree.
Now, I’ve got a fairly broad vocabulary. It’s something I pride myself on and as such I like to exercise it at every available occasion.
It just so happened that on this occasion, I personally felt that the Bakers Delight ad was poo. Not disappointingly lacking in artistic or strategic merit. Not devoid of an emotive hook that made it bearable or believable. Just poo.
Pooey poo.
The kind that goes plop.

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eek why waste your talent here when there’s a specialty brochure agency out there dying for a scribe with your incredible wit and dynamic turn of phrase?

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Oh Eek.. I’m wondering how much work you get done these days old mate.. Seems that slamming other agencies work is now your one big strength..
Go get some lunch for us will you.. Mines a bucket of wings and nuggets with a large Coke.. Not so much the flavour and nutrition for me, it’s the ad’s that do it.

ta

Mouse

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Bakers Delight makes me want to go out and buy their bread – I can almost taste it…. love this one.

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I’m actually struggling to see when this got personal?
A mouse is allowed an opinion, is it not?
Personally, I thought the Baker’s Delight ad was a fairly workmanlike effort to mask an ok strategy and a semi-stolen line.
You’ve got three CDs in there and no one picked up on “We’re for dogs”?
The ads have been running for a while. Surely you’ve seen them?
Or maybe “Just do bread” and “Refreshes the parts other breads can’t reach” didn’t make it through research?
So, instead of playing the man, defend your ad. Come on.
This should be fabulous.

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Commbank and FFA were okay, did the job but didn’t appeal to me personally. I thought the Fantasy WC ad was horrible and actually turned me off the product.

Not overwhelmingly magnificent, but Bakers Delight was nice, memorable and made me want to go out and buy bread.

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One vote for the Commonwealth Bank ad. Cheesy yet different.

The Bakers Delight ad is bland, reminds me of their bread. No wonder they are losing market share to the supermarkets. (Do you get a Holden with every loaf?)

Football Federation – predictable, yet laughed first time around.

Fantasy World Cup – time to put the kettle on

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comm bank – long walk for a ham sandwich. who is this appealing to really?

FFA – unoriginal and hammy direction.

Bakers – the fresh food people. no ham in this sandwich so why is this even on here, seriously?

Fox – sweet station ident with a ham sandwich budget, but not an actual ad so again not really sure why its here? good performance though from a footballer (not helped by that annoying station VO)

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Go Baker’s Delight! LOVE the new campaign!

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