Dr Mumbo

Four papers good, two papers scum

Newsagents are funny creatures. Dr Mumbo had got quietly used to be treated with indifference bordering on contempt in his local newsagency when he picked up his paper.  

But it all changed when he started buying every daily paper each morning. Suddenly, it was as if an invisible red carpet had been rolled out for him. he was the most welcome customer in the store.

Of course, the newsagent may simply have  had a personality transplant. Dr Mumbo had a chance to test that today as he’d already picked up The Oz and Tele on the way home from last night’s Time Out / Russell Brand party, so only neeed the Fin and SMH.

And it was like dropping right back into economy after sitting up in first class. Somewhere between purchasing two newpsapers and purchasing four is the difference between scum and godlike.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.