Four Pillars Gin launches first brand campaign teaching gin drinkers the perfect recipe
Four Pillars Gin has launched its first ever brand campaign which teaches Australians how to make the perfect gin and tonic.
Directed by Daniel Cookson, the ad breaks down the key steps and elements of how to make “the perfect” gin a tonic using Four Pillars Gin.
The steps say: “Drop in some ice, add a splash of gin, a measure of tonic, a wedge of orange, and you’re done”.
The ad was made by Interweave Group, Tooth & Claw and the Four Pillars Gin in-house creative team.
Co-founder and brand director, Matt Jones, said in a statement: “Let’s be honest, our summer story is pretty simple. It’s the time of year to keep things easy and smash out a few perfect G&Ts, made with our Rare Dry Gin, great tonic and a big wedge of fresh orange. So, the least we could do was to make the film as gorgeous and playful as possible.”
The campaign will be running across YouTube, Facebook and Instagram.
Credits:
- Client – Four Pillars Gin
- Creative Director/ Director – Daniel Cookson
- Producer – Carly Bojadziski
- Director of Photography – David Ellis & Daniel Gallagher
- Art Director – Darren Song
- Stylist – Marsha Golemac
- Photographer – Jack Hawkins
- A collaborative production by Interweave Group and Tooth & Claw
(alongside the Four Pillars creative, bar and hand-modelling teams)
Nicely made, but what’s the idea?
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Cheap yet pretentious is not why I buy 4 Pillars Gin
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Nicely made? Compared to what? A high school media project perhaps?
If you want to see food / drink porn that will really get your audience salivating (& buying), check out M&S, Lurpak or Guinness.
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Gin served via glory hole. Very premium.
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