Cricket tournament ICC T20 World Cup has appointed Cummins & Partners to creative account

The Local Organising Committee (LOC) for upcoming cricket tournament ICC T20 World Cup has assigned Cummins & Partners Melbourne to its creative account.

Cummins & Partners will work with the LOC for two years in the lead up to the ICC T20 World Cup.

The LOC has appointed Cummins & Partners as its creative agency of record

Nick Hockley, CEO at the LOC, said in a statement: “Throughout the whole pitch process we were impressed by Cummins&Partners’ insight, energy and progressive approach to the creative process.”

Sean Cummins, CEO at Cummins & Partners, added: “It’s exciting to work on a format that has reinvigorated the sport. To have the opportunity to launch the first official T20 World Cup for
females and males, is an absolute privilege and we cannot wait to get the campaign up and running.”


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