Four Pillars launches summer campaign via Interweave Group
Four Pillars Gin has launched its summer campaign, Summer is Four Pillars, featuring a series of video and static content via the Interweave Group.
Made up of five creative pieces, the content heroes Four Pillars’ core range of gins. Each of the creatives visually reflects one of the five gins, utilising its signature colour.
“It’s been a big year of highs and lows and this campaign is all about keeping it simple, kicking back and enjoying a G&T in the sun,” said Four Pillars head of marketing, events and activations, Jemma Blanchat . “We wanted the campaign to capture the heat of an Australian summer; the kind of heat that calls for a generous gin and tonic with lots of ice and a slice of orange.”
Created in partnership with long-term agency partner Interweave Group, the series consists of 6 and 30 second videos, and static images that will run across Facebook, Instagram and YouTube until the end of January. Street posters will also form part of the campaign and run in Melbourne and Sydney CBDs.
The summer campaign will extend into Four Pillars’ outlets in Healesville and Surry Hills with tastings, masterclasses and food trucks running summer-long at the Distillery in Healesville and masterclasses and cocktail events running at the Laboratory in Sydney. Summer tote bags will be gifted with every purchase at the Distillery, Laboratory and online through the Four Pillars website.
Beyond its outlets, Four Pillars has a number of activations running across the summer months with venue partners including QT hotels nationwide and The Arbory Afloat in Melbourne, as well as at events across the country including Sydney Festival, St Ali Festival and Bondi’s Flickrfest.
Credits
Client – Four Pillars Gin
Creative Direction – Interweave Group
Art Direction – Interweave Group
Video Production – Tooth and Claw
Photography – Tomas Frimil
Stylist – Marsha Golemac
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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