Four Seasons Condoms asks people to fake orgasm as it moves to ‘always on’ approach

Four Seasons Condoms has launched a new content campaign for its Naked range in time for this weekend’s Mardi Gras asking people to create their own When Harry Met Sally moment and fake an orgasm on camera.

The new campaign has been created by APN News and Media’s recently launched content marketing arm Emotive, which has been appointed by the condom brand as its content marketing agency, as the condom maker looks to become an “always on publisher”.

In the ‘Are you coming?’ campaign men and women are asked to fake an orgasm on camera, with the two and a half minute video which ends urging men to “stay safe at Mardi Gras this year” with Four Seasons Condoms.

Graham Porter, founder and managing director of Four Seasons Condoms said: “Our objective is to become an always-on publisher and given the entertaining nature of our products – emotionally charged content is key. I am thrilled to be working the team at Emotive and look forward to unveiling some exciting activations over the course of the year.”

Emotive was launched last month promising to “inject emotion into content creation and guaranteeing that this content will be consumed by the right audience”, with the new campaign seeded on the condom brand’s own social media channels and being promoted by influencers.

Executive creative director Charlie Leahy said: “The key to this activation was to create a video that not only entertains and connects with the audience on an emotional level, but also allows Four Seasons Condoms to communicate an important message in a humorous way.

“Having looked into what was resonating with the audience, we came up with the concept that blends two classics – Meg Ryan’s orgasm scene from ‘When Harry Met Sally’ and the ‘First Kiss’ digital smash hit. It was a slightly weird shoot but everyone involved got really in to it.”

Video credits:

Executive Creative Director – Charlie Leahy

Director & Editor – Andrew Cameron

DOP – Evan Papageorgiou


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