Fourth Test between Australia and India kicks off with 492,666 metro viewer average
Seven’s coverage of the fourth Test between Australia and India averaged just short of 500,000 across the three sessions of the day.
According to OzTAM’s preliminary overnight ratings, the biggest audience came from session three – 582,000 metro viewers – while sessions one and two managed 415,000 and 481,000 respectively.
🐐mode: activated #AUSvIND pic.twitter.com/kKWZ7AIwvr
— cricket.com.au (@cricketcomau) January 3, 2019
Yesterday’s coverage had a higher average audience than the first Test match in early December, but a lower average audience than the first day of the second Test. The first day of the third Test, which ran on Boxing Day, averaged more than 800,000 across the sessions.
The result was also down on day one of the fourth Test between Australia and India in early 2015, which managed metro audiences of 712,000, 824,000 and 1.047m for the three sessions.
However, when adding in regional figures, session three of yesterday’s test grew to 851,000 viewers, whilst sessions one and two had audiences of 596,000 and 700,000.
Foxtel, which also has the rights to the Test matches, pulled audiences of 179,000, 182,000 and 221,000 for the three sessions, according to national subscription figures.
However the most popular cricket coverage for Thursday came during the innings break of the Big Bash match between the Melbourne Renegades and Adelaide Strikers, with Seven securing a metro audience of 654,000. If session one was running behind its scheduled timing, the viewers which OzTAM has attributed to the innings break, would have actually been watching the first innings.
The two innings of the Big Bash League captured metro audiences of 563,000 and 570,000 respectively, according to OzTAM, while Seven’s post-game coverage managed 517,000. By comparison, Fox Cricket’s Big Bash coverage had audiences of 189,000 and 211,000.
According to OzTAM’s preliminary overnight ratings, the Big Bash match dominated the 16-39 and 18-49 demographics. It was also popular in the 25-54s, but Seven News did slightly better in this age range.
Seven News was also the most-watched program of the evening, with a metro audience of 998,000, beating Nine’s 867,000.
Outside of news and cricket, the most-watched program of the evening was the ABC’s Escape From The City, which managed 548,000 at 7:30pm.
Ten and Nine’s offerings at 7:30pm, Great Getaways and Territory Cops, averaged just 380,000 metro viewers and 251,000 metro viewers respectively.
Unsurprisingly, Seven won the night with a primary channel share of 21.6% and a network share of 32.8%. Its nearest competitor on Thursday was Nine, which secured a 16.8% primary channel share and a 25.1% network share. ABC had a larger audience share than both Ten and SBS – 12.8% on the main channel and 17.7% when adding in the multi-channels. Ten’s share was just 8.5% for Thursday while SBS’ share was 4.7%. However, Ten’s network share grew to 14.8%, while SBS didn’t crack 10%, on a 9.6% share of audience.
Now India is looking to score between 400 to 450 now Australia have to win this test do you think this will open the door for India for another win
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