Fox8 slide into first place at Promax|BDA Awards
Fox8 posted the best results at the 2011 Australian and New Zealand Promax|BDA Awards, held on the weekend at Luna Park, Sydney.
The Promax|BDA Awards recognise talent in design and marketing for TV, radio and interactive media.
Slide, Fox8’s youth orientated drama billed as transmedia storytelling, took 5 Gold; Most outstanding promo of the year, best editing, best music composition, best drama campaign and best drama promo.
Also for Fox8, Australia’s Next Top Model took out best on-air program campaign and best visual FX and compositioning while the Ultimate Gamer S2 launch won for best reality promo.
Elsewhere on the Foxtel network, Fox Sports took one gold and two silver, 111 Hits took two gold, two gold for Foxtel Management, for Foxtel on Demand and Foxtel Arena took one silver for show business.
MTV also took three gold; best music arts promo and best traditional animation for MTV Classic, best sponsor integration spot for Optus One80 and six silver.
Sven Muller, Director of Creative, MTV Networks Australia and New Zealand said in a statement: “It is fantastic that once again MTV’s Creative team has been successful in one of the industry’s most prestigious promotion & branding competitions. Winning these awards underscores MTV’s commitment to deliver an engaging brand experience to our audience at all times and across all platforms.”
SBS took three gold and three silvers, XYZ Networks received two gold and two silver and ABC received one gold while the three big commercial channels struggled; Seven Network received two gold and three silver; Network Ten received two gold and two silver plus one silver for Eleven, while Nine Network received just one silver.
The entire 54 categories below:
1. BEST TELEVISION IMAGE CAMPAIGN
NICKELODEON FLO-MO IMAGE CAMPAIGN
NICKELODEON
GOLD
FOUR LAUNCH
MEDIAWORKS
SILVER
2. BEST TELEVISION IMAGE PROMO
UKTV: GET INTO UKTV!
BBC WORLDWIDE AUSTRALIA
GOLD
MAX – WHERE MUSIC LIVES
XYZ NETWORKS
SILVER
3.BEST THEMED CAMPAIGN
SKY SPORT AND THE RUGBY CHANNEL – ALL BLACKS’ SKILLS
BRANDSPANK AND SKY TELEVISION
GOLD
LATE NIGHT WITH JIMMY FALLON – THE JIMMY CHANNEL
THE COMEDY CHANNEL – FOXTEL MANAGEMENT PTY LTD
SILVER
4.BEST ON-AIR PROGRAM CAMPAIGN
FOX8 AUSTRALIA’S NEXT TOP MODEL S7 LAUNCH
FOX8 | FOXTEL PTY LTD
GOLD
HAMISH AND ANDY’S GAP YEAR
NINE NETWORK AUSTRALIA
SILVER
5.BEST NEWS & CURRENT AFFAIRS PROMO
ONE NEWS
TVNZ
GOLD
MTV – MTV ELECTION SPECIAL
MTV NETWORKS AUSTRALIA
SILVER
6.BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMO
IMMIGRATION NATION
SBS
GOLD
FOXTEL CRIME & INVESTIGATION IMAGE PROMO
INK PROJECT PTY LTD
SILVER
7.BEST ENTERTAINMENT PROMO
CURB YOUR ENTHUSIASM – BRAND POWER PARODY
THE COMEDY CHANNEL – FOXTEL MANAGEMENT PTY LTD
GOLD
BALLS OF STEEL AUSTRALIA – BUNNY BOILER: ENGINEERED
THE COMEDY CHANNEL – FOXTEL MANAGEMENT PTY LTD
SILVER
8.BEST REALITY PROMO
FOX8 ULTIMATE GAMER S2 LAUNCH
FOX8 | FOXTEL PTY LTD
GOLD
MASTERCHEF NZ
TVNZ
SILVER
9.BEST LIFESTYLE PROMO
EAT YOURSELF SEXY
XYZ NETWORKS LIFESTYLE YOU
GOLD
GRAND DESIGNS AUSTRALIA
XYZ NETWORKS LIFESTYLE
SILVER
10.BEST CHILDREN’S PROMO
111 HITS_TOON TIME PROMO
111 HITS – FOXTEL
GOLD
NICK JR 2011 IMAGE ‘PLAY’
NICKELODEON/DMCI
SILVER
11.BEST DRAMA PROMO
FOX8 SLIDE LAUNCH MAIN IMAGE
FOX8 | FOXTEL PTY LTD
GOLD
DRAMA IS… FOXTEL
FOXTEL CREATIVE
SILVER
12.BEST DRAMA CAMPAIGN
FOX8 SLIDE LAUNCH CAMPAIGN
FOX8 | FOXTEL PTY LTD
GOLD
DOWNTON ABBEY
SEVEN NETWORK
SILVER
13.BEST MOVIE PROMO
AMERICAN PSYCHO
SEVEN NETWORK
GOLD
A NIGHTMARE ON ELM STREET
MOVIE NETWORK CHANNELS
SILVER
14.BEST MUSIC/ARTS PROMO
MTV CLASSIC – MUSIC POLLS
MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM
GOLD
MTV CLASSIC – TOP 100 KARAOKE
MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM
SILVER
15.BEST SPORTS PROMO
NBL
ONE
GOLD
RUGBY WORLD CUP – “THE CALL”
FOX SPORTS
SILVER
16.BEST SPORTS CAMPAIGN
RUGBY WORLD CUP
FOX SPORTS
GOLD
TENNIS – FRENCH OPEN
FOX SPORTS
SILVER
17.BEST SPECIAL EVENT PROMO
FOXTEL COMMONWEALTH GAMES – PROMO
INK PROJECT PTY LTD
GOLD
MTV – MTV ELECTION SPECIAL
MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM
SILVER
18.BEST USE OF HUMOUR IN PROMOTION
111 HITS_TOON TIME LAUNCH PROMO
111 HITS – FOXTEL
GOLD
AUSSIE GOLD – F**KING SWEET!
THE COMEDY CHANNEL – FOXTEL MANAGEMENT PTY LTD
SILVER
19.BEST INTERSTITIAL
CLOUDSTREET TRAILER
SHOWTIME AUSTRALIA
GOLD
THE X FACTOR 2011
SEVEN NETWORK
SILVER
20.BEST PROMO NOT USING PROGRAM FOOTAGE
RENOVATORS
NETWORK TEN
GOLD
ARENA – SHOWBUSINESS
FOXTEL – ARENA
SILVER

21.BEST PROMO ONLY USING PROGRAM FOOTAGE
WHERE THE MYSTERY BEGINS
13TH STREET
GOLD
DOWNTON ABBEY
SEVEN NETWORK
SILVER
22.SOMETHING FOR NOTHING
111 HITS_TOON TIME LAUNCH PROMO
111 HITS – FOXTEL
GOLD
FOR THE LOVE OF MUSIC
XYZ NETWORKS
SILVER
23.BEST MUSIC COMPOSITION
FOX8 SLIDE LAUNCH MAIN IMAGE
FOX8 | FOXTEL PTY LTD
GOLD
NICK JR 2011 IMAGE ‘PLAY’
NICKELODEON
SILVER
24.AVID BEST EDITING
FOX8 SLIDE LAUNCH MAIN IMAGE
FOX8 | FOXTEL PTY LTD
GOLD
THE RENOVATORS
NETWORK TEN
SILVER
25.BIG BANG & FUZZ SOUND DESIGN AWARD
SCI FI PLUS 2
SCI FI
GOLD
FOX8 AUSTRALIA’S NEXT TOP MODEL S7 LAUNCH
FOX8 | FOXTEL PTY LTD
SILVER
26.BEST COPY/SCRIPT WRITING
DISCOVERY SCIENCE – THE HUMAN ELEMENT
DISCOVERY NETWORKS ASIA – PACIFIC
GOLD
FOXTEL “PASSION FOR GREAT TV” – MOVIES & ENTERTAINMENT
THINKBONE PTY LTD
SILVER
27.BEST DIRECTING
GET INTO UKTV
BBC WORLDWIDE AUSTRALIA
GOLD
MASTERCHEF NZ
TVNZ
SILVER
28.MOST OUTSTANDING PROMO OF THE YEAR
FOX8 SLIDE LAUNCH MAIN IMAGE
FOX8 | FOXTEL PTY LTD
GOLD
IMMIGRATION NATION
SBS
SILVER
29.BEST SALES & MARKETING REEL
KILLING TIME SALES REEL
TV1
GOLD
DISCOVERY CHANNEL – DISCOVERY ADSALES UPFRONT 2011
DISCOVERY NETWORKS ASIA – PACIFIC
SILVER
30.BEST SPONSOR INTEGRATION SPOT
MTV – OPTUS ONE 80
MTV NETWORKS AUSTRALIA
GOLD
MAZDA BT-50
SCI FI
SILVER
31.BEST INTEGRATED MARKETING CAMPAIGN AWARD
SKY SPORT – ALL BLACKS’ SKILLS
BRANDSPANK AND SKY TELEVISION
GOLD
MTV – OPTUS ONE 80
MTV NETWORKS AUSTRALIA
SILVER
32.BEST PUBLIC SERVICE ANNOUNCEMENT / COMMUNITY SPOT
HEART FOUNDATION
SEVEN NETWORK
GOLD
NICKELODEON EARTH HOUR
NICKELODEON
SILVER
33.BEST OUT OF HOME AD
NETWORK TEN – RENOVATORS OUTDOOR
NETWORK TEN
GOLD
NETWORK TEN – HAWAII FIVE SPECIAL BUILD
NETWORK TEN
SILVER
34.BEST PRINT AD
CAMP ORANGE: WRONG TOWN
NICKELODEON
GOLD
IMMIGRATION NATION
SBS
SILVER
35.BEST RADIO PROMOTION
THE VANILLA ICE PROJECT
XYZ NETWORKS – LIFESTYLE HOME
GOLD
MARDI GRAS BROADCAST 2011
ARENA
SILVER
36.BEST COLLATERAL MATERIAL
TV1 FILM NOIR CALENDAR
TV1
GOLD
SMALL TIME GANGSTER PRESS KIT
MOVIE NETWORK CHANNELS
SILVER
37.BEST USE OF SOCIAL MEDIA
SHORTLAND STREET SUMMER FLING
TVNZ
GOLD
16 & PREGNANT / TEEN MOM FACEBOOK APPLICATION
MTV LONDON DESIGN STUDIO AUSTRALIAN TEAM
SILVER
38.BEST INTERACTIVE PROMOTION
DIGITAL EGYPT
NATIONAL GEOGRAPHIC CHANNEL (FIC)
GOLD
MTV – OPTUS ONE 80
MTV NETWORKS AUSTRALIA
SILVER
39.MOST OUTSTANDING MARKETING INITIATIVE
FOUR – THE HOME OF NOT RUGBY
MEDIAWORKS
GOLD
MTV TRAVEL CO
MTV BRAND SOLUTIONS
SILVER
40.BEST ON-AIR BRANDING DESIGN
ABC 1
ABC & DIGITAL PICTURES
GOLD
WORLD MOVIES
INK PROJECT PTY LTD
SILVER
41.BEST ON-AIR IDENT DESIGN (IN-HOUSE)
FOXTEL ON DEMAND IDENTS
FOXTEL MANAGEMENT PTY LTD FOXTEL ON DEMAND
GOLD
NICKELODEON FLO-MO IMAGE
NICKELODEON
SILVER
42.BEST ON-AIR IDENT DESIGN (OUT-OF-HOUSE)
ABC 1 LANEWAY
DIGITAL PICTURES
GOLD
HD WORLD IDENTS
TACTIC FOR DISCOVERY NETWORKS ASIA – PACIFIC
SILVER
43.BEST PROGRAM TITLE SEQUENCE DESIGN
TURBO MAX – BITS N’ BYTES
DISCOVERY NETWORKS ASIA – PACIFIC
GOLD
AUSTRALIA’S NEXT TOP MODEL _ OPENING TITLES
VISUAL PLAYGROUND
SILVER
44.BEST ORIGINAL LOGO DESIGN
WORLD MOVIES LOGO DESIGN
INK PROJECT PTY LTD
GOLD
ELEVEN
ELEVEN
SILVER
45.BEST USE OF TYPOGRAPHY
IMMIGRATION NATION
SBS
GOLD
FOXTEL ON DEMAND IDENTS
FOXTEL MANAGEMENT PTY LTD FOXTEL ON DEMAND
SILVER
46.BEST CG ANIMATION
DISCOVERY SCIENCE – THE HUMAN ELEMENT
DISCOVERY NETWORKS ASIA – PACIFIC
GOLD
FILM
SBS
SILVER
47.BEST TRADITIONAL ANIMATION
MTV CLASSIC – MUSIC POLLS
MTV LONDON DESIGN STUDIO AUSTRALIA TEAM
GOLD
FOXTEL_DELHICOMMGAMES_ -CYCLING
SIXTY40
SILVER
48.BEST VISUAL FX AND COMPOSITING PROUDLY BROUGHT TO YOU BY AUTODESK
FOX8 AUSTRALIA’S NEXT TOP MODEL S7 LAUNCH
FOX8 | FOXTEL PTY LTD
GOLD
GET INTO UKTV
BBC WORLDWIDE AUSTRALIA
SILVER
49.BEST DESIGN WITHOUT FOOTAGE
IMMIGRATION NATION
SBS
GOLD
FOXTEL MANAGEMENT PTY LTD FOXTEL ON DEMAND
SILVER
50.BEST WEBSITE DESIGN
GRAND DESIGNS AUSTRALIA
XYZNETWORKS
GOLD
NICK SHACK
NICKELODEON
SILVER
51.MOST OUTSTANDING DESIGN IN PROMOTION
COMMONWEALTH GAMES PROMO
INK PROJECT PTY LTD
GOLD
DISCOVERY SCIENCE – THE HUMAN ELEMENT
DISCOVERY NETWORKS ASIA – PACIFIC
SILVER
52.CHANNEL BRAND OF THE YEAR
NAT GEO WILD
NATIONAL GEOGRAPHIC CHANNEL (FIC)
GOLD
FOUR LAUNCH
MEDIAWORKS
SILVER
53.PROMO ROCKET AWARD
CARLOS SANCHEZ – NICKELODEON
NICKELODEON
GOLD
NO SILVER WINNER
54.MARCH ONE DESIGN ROCKET AWARD
BEN STONER
TVNZ
GOLD
NO SILVER WINNER
