Foxcatcher hires Nicole Papaz as new growth and partnerships lead

Marketing and data technology specialist, Foxcatcher has appointed Nicole Papaz as new growth and partnerships lead.

In her new role, Papaz will be responsible for leading new business development and nurturing existing client relationships.

Papaz joins Foxcatcher from JC Decaux, where she was group manager for strategic audience solutions. Prior to that, she was was client strategist at Fairfax Media. She commences her role on 9 June.

Foxcatcher works with businesses to analyse and enhance the value in their data. According to Foxcatcher, the company “uses technology to deliver results utilising customer data, digital ecosystems, and convergence; and aligning addressable media with CRM, DTC, and eCommerce outcomes”.

New hire, Nicole Papaz

Foxcatcher’s proprietary products include data and media buying ecosystem, Worldview, and Fox_ID.

On her appointment, Papaz said: “2020 showed us that things could change in the blink of an eye, for better or for worse. As such, it has never been more critical for clients to have a robust view of their customer’s world to adapt and learn from these changes and adapt in an instant, and that’s what Worldview can give them. From brand building through to conversion, Worldview can provide clients with the understanding they need to achieve meaningful results.”

Last week, Foxcatcher announced a partnership with Index Exchange in order to enhance Supply Path Optimisation (SPO) solutions to drive media buying efficiencies.

Foxcatcher’s leadership team, Varun John, David Gaskill, Andrew Molan

Managing director, David Gaskill, said: “We’re excited to have Nicole join the team to help
accelerate our growth strategy and support our clients and partners. Nicole brings a highly strategic, solutions-focused mindset which will further enable us to drive value and return on investment for brands, agencies, and publishers with the Foxcatcher platform.”

Foxcatcher was launched in 2020 by former Dentsu CEO, Simon Ryan under the umbrella of his local holding company Ryancap. Gaskill followed from Dentsu, joining as managing director.


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