Foxtel is suggesting its new subscription deal is ‘better value’ than a $4 a day daily coffee, as part of a new campaign push.
In one piece of work, a woman sits opposite her coffee cup in a cafe. A voiceover says: ‘right now, Foxtel is better value than your daily coffee, unless it’s a seriously entertaining latte’.
The latte then comes to life, telling the woman a story.
A separate ad, which has been created by DDB, is a banner with a black coffee cup on a red background. The coffee, which has ‘Under $4 a day’ is next to the words ‘Right now, Foxtel is better value than your daily coffee’.
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The static version, which appears on the Foxtel website
It seeks to promote what Foxtel has described as its ‘best TV pack’ – under $4 a day. When paid monthly, Foxtel will provide users with a discount.
The ad was created by DDB, which was announced as the new agency of record just last week.