Foxtel argues new deal is better value than coffee in new ads

Foxtel is suggesting its new subscription deal is ‘better value’ than a $4 a day daily coffee, as part of a new campaign push.

In one piece of work, a woman sits opposite her coffee cup in a cafe. A voiceover says: ‘right now, Foxtel is better value than your daily coffee, unless it’s a seriously entertaining latte’.

The latte then comes to life, telling the woman a story.

A separate ad, which has been created by DDB, is a banner with a black coffee cup on a red background. The coffee, which has ‘Under $4 a day’ is next to the words ‘Right now, Foxtel is better value than your daily coffee’.

The static version, which appears on the Foxtel website

It seeks to promote what Foxtel has described as its ‘best TV pack’ – under $4 a day. When paid monthly, Foxtel will provide users with a discount.

The ad was created by DDB, which was announced as the new agency of record just last week.


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