Hyundai ends backseat battles offering peace to parents in Santa Fe ads

Hyundai has offered peace to parents by ending the historic back seat battle between children with more space and technology.

Created by Innocean Worldwide, the one minute ad goes through the history of the back seat battle ground from children putting gum in each others hair, fighting over back seat space to locking their siblings in the back.

The ad aims to show parents how the impossible can become possible, making the back seat an amicable place for children.

Another 30 second spot has been created which features three children fighting over who passed wind in the back seat.

The ad ends with the car alerting the father to the fact he has left one of his kids in the back seat.


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