Foxtel counters Optus’ EPL push by adding new BeIn Sports channels to sports pack for free

bein sports logoFoxtel has moved to shore up its sports offering weeks before it loses the English Premier League from the platform to Optus by striking a deal with BeIn Sports to offer three new HD channels for free to sports subscribers.

The move sees BeIn, which is currently a $20-per-month extra subscription for one standard definition channel, move into the main sports pack alongside Fox Sports and ESPN. It also adds a slew of international football rights including Champions League and the upcoming European Championships to the Foxtel offering.

The May 15 launch date for the new channels is also the final day of the English Premier League season, giving Foxtel the chance to heavily cross-promote the new football-rich offering to its subscribers in what is expected to be a large marketing campaign. 

Optus surprised the market when it paid $63m per season for the rights in a surprise smash and grab raid at the end of last year, leading to an angry backlash from EPL fans against Fox Sports. Observers say the move could see up to 70,000 subscribers, paying at least $50 per month each, depart the pay-TV provider.

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