Optus EPL will see Foxtel lose subscribers and opens door for likes of Youtube say buyers

Optus’s swoop for the English Premier League (EPL) is a major “land grab” that leaves Foxtel facing the possibility of losing subscribers and opens the door to players like Youtube to bid for rights, according to senior media buyers.

FoxtelYesterday’s deal sees Fox Sports lose one of its only franchises which viewers cannot access on another platform, leading some buyers to express concerns hundreds of thousands of subscribers could be lost from the pay-TV platform should Optus decide not to on-sell the broadcast rights to it.

“With the dog’s dinner that is the ongoing NRL negotiations and the recent loss of the Champions League, by ESPN, it highlights just how competitive the world has become for Foxtel,” said Chris Walton, managing director of Nunn Media Sydney.

“They are now being squeezed on the one side by traditional networks who need the value live sport brings and on the other by non-traditional broadcasters who have got deep and direct relations with their own substantial customer sets.”

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