Foxtel CMO insists network is ‘well set-up’ for video on demand battleground

Foxtel sales and marketing director Ed Smith has insisted the subscription network is “well set-up” to compete in the rapidly evolving video on demand market as he spoke of the “great renaissance” of television.

He said 2015 was set to be an “interesting” year with competition intensifying in the SVOD market, which includes the arrival of Netflix.

Speaking on AANA’s Marketing Dividends, Smith said a “big shift” was taking place as viewers increasingly demand to watch programs where and when they want.