Netflix will not have local presence as execs stress global platform and content investment

Netflix has revealed some more details around its planned launch in Australia next year, saying it has no plans to base any staff in the country and claiming it has been “more upfront” with information around its plans in Australia and New Zealand than it was in other countries.

However, in a briefing with Mumbrella yesterday Cliff Edwards, Netflix’s director of corporate communications, welcomed the competition from the soon to be launched Stan and Presto Entertainment, but was keen to highlight the investment made by the US-based company.

“Every market we go into we have at least two competitors, we think that’s great for the consumer at the end of the day,” he said. “What it does is it makes everybody to up their game and make changes in their business model, particularly for incumbents.